A few of the people who make
Market Approach Consulting exceptional
Founder & CEO
Mark McLean is the Founder and CEO of Market Approach Consulting. He leads all aspects of the company including management, strategy, operations and growth. Mark is a 30-year veteran of the Direct Marketing Industry.
A graduate of Baylor University, with a BBA in Marketing, Mr. McLean founded Market Approach Consulting based on the goal of developing a marketing company that would be viewed as the standard for honest and professional business practices in the direct marketing industry.
Mark is on the Board of Directors for the Lorena, Texas Economic Development Corporation, member of the Lorena United Methodist Church and a past Board Member of the Central Texas Goodwill Industries, a member of the Direct Marketing Association and the American Resort Development Association.
Chief Information Officer
Mike Sulewski has lead the Technology Department at Market Approach Consulting since 2003. He has over 30 years of experience in the Technology industry dealing with all aspects of technology, and is a Microsoft Certified System Engineer (MCSE) and Microsoft Certified Professional (MCP). He has strong backgrounds in Systems Management, Security, Data Processes, Programming, and Telecomm having worked for such companies as IBM, McDonnell Douglas, Irvine Company, and CarsDirect.com.
Vice President Business Development
As Vice President of Business Development, Charley brings 20+ years of sales and sales management experience to the Market Approach team. Charley brings a detailed knowledge of the digital and direct marketing industry to his sales leadership role. He is responsible for all aspects of sales, business development, and customer service across the Market Approach business . His previous experience includes sales and management positions in with Experian, Epsilon and Polk. He earned his Bachelor of Science in Telecommunications from Michigan State University.
Vice President Human Resources & Client Services
Wade brings 10 years of directed marketing expertise to Market Approach. Wade manages our largest clients and is responsible for ensuring the business is operating at peak effieciency through employee engagement and operational excellence. In addition to handling Market Approached largest clients, Wade has taken on a leadership role within the organization and will be handling Human Resource responsibilities as well. Wade earned his Bachelor of Business Management and Marketing from Tarleton State University.
Director of Client Services
Monica Rackley was the very first person hired at Market Approach Consulting thus her duties have included everything from daily operations, accounting, customer service, and placing orders. Monica has worked in the Direct Marketing Industry for 18+ years. She brings a wealth of experience in client and consumer relations having previously worked for the American Red Cross, CTWP, and Centroplex Credit Reporting and Collections. She earned her Bachelor of Arts in Political Science and History from Chaminade University of Honolulu.